Collaborative Contracting: Alliancing beyond alliances
The Alliancing Association of Australasia is an independent, not-for-profit, cross-industry initiative created by business practitioners from Australia and New Zealand to develop their industries' application of strategic business collaboration and alliances and to lead the evolution of the models and practice to maximise the value of working collaboratively.
Alliancing beyond projects: the practice of Business Relationship Management
AAA defines “Alliancing” as the set of business skills, practice and systems which allow the successful development and management of collaborative business engagements including: Collaborative procurement and delivery of projects and services and Strategic Business-to-Business Alliances.
Alliancing is not about delivering projects. It is first and foremost about managing business relationships to achieve a business objective. It is about managing a network of business relationships with the stakeholders that enable a business unit to accomplish its business objectives. The quintessencial role of business is to manage productive relationships. In that context, the association has a role of catalyst in the development of the necessary knowledge, skills, practice and processes that lead to successful relationship management.
Strategic means that the outcome of the collaborative engagement has a direct impact on "Shareholder" value. In the case of Public Sector infrastructure collaboration, the shareholders are the citizens, government, business or private entities who use an infrastructure for value-generating activities for themselves, their organisation, for industry or for the Nation.
Collaboration in the business world
The Alliancing Association of Australasia (AAA) was formally established in January 2006 as an incorporated entity to create a wider understanding on the best application, benefit and practice of working with alliances and collaborative contracting.
AAA was formed to serve organizations and their professionals involved in collaborative procurement and delivery of projects and services and in strategic alliancing in Australia and New Zealand (A-NZ) reflecting the specific opportunities, challenges and particularities of the region. AAA is focused on providing a forum where industry practitioners can join into discussions to address the challenges and opportunities for collaboration to enhance the delivery capabilities of businesses and government organisations in the region.
The association exists in recognition of the shift in the pattern by which Australian and New Zealand organisations increasingly employ alliances and collaborative contracting business practices to improve their outcomes and strengthen their competitive position.
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1. How was the association created?
2. Who started the association?
3. What is the main purpose of the association?
4. Why is there a need for an alliancing association?
5. Who are its members?
6. What do the members gain from the association?
7. What events are included in the AAA program?
8. How to become a member?
9. Why is alliancing important to businesses?
10. What's new and innovative?
11. Who should we contact for more information?
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Association Membership: an investment in your industry development
The funding of the association's activities comes essentially through the support of our members who pay an annual membership fee. Full Membership provides free and discounted access for all employees of the member organisation to attend all of association activities and events in Australia and New Zealand. Full membership also provides access or to all our resources, case study and research materials and full access on-line.